Foodieland Night Market
Experiential Events | Food & Beverage
Foodieland Night Market grew from 12K to 28K TikTok followers in under 6 months after working with Meadow Social.
Scope
TikTok Management, Content Strategy, Event Content Creation, Editing, Copywriting
The Challenge
Despite posting consistently, the account wasn’t driving meaningful engagement or audience momentum ahead of events.
Our Approach
We shifted the strategy to TikTok-native content, leaning into trends, repeatable content series, and high-energy event storytelling designed to encourage follows and anticipation.
The Results
- Grew the account from 12K to 28K followers in under 6 months
- 3 viral videos reached a combined 1.6M+ views in less than 4 weeks
- Increased engagement and visibility leading into live event weekends
The focus wasn’t just views, it was building anticipation and community around live events.
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