Nuage Beauty House
After shifting from an aesthetic-only to an engagement-first strategy with Meadow Social, Nuage Beauty House saw 50+ influencer campaigns executed and a top collaboration video reach 588K+ views.
Scope
Instagram & TikTok Management, Email & SMS Marketing, Paid Ads Creative, Campaign & Strategy Development, Influencer Program Management, Event Planning & Management, On-Site Content Creation (2×/month)
The Challenge
Nuage Beauty House had a cute, cohesive aesthetic, but the content wasn’t driving engagement. While the brand looked beautiful, it wasn’t consistently sparking conversation, saves, shares, or discovery. The challenge was to maintain a polished, eco-luxury look while making the content feel more engaging, trend-aware, and Gen Z–friendly, without losing brand integrity.
Our Approach
We completely redesigned Nuage’s Instagram feed to balance aesthetic appeal with scroll-stopping, platform-native content. Meadow Social led Instagram and TikTok strategy, supported email newsletters and SMS marketing, and created paid ad assets to ensure consistency across every touchpoint.
We filmed on-site twice per month to capture authentic, high-quality content and spearheaded Nuage’s influencer and UGC program, executing campaigns through Aspire and managing a Valentine’s Day influencer event with 30+ creators, scheduled and coordinated on-site for seamless execution.
The Results
- Skyrocketed engagement across Instagram and TikTok
- Executed 50+ successful influencer campaigns
- Top influencer collaboration reached 588K+ views
- Elevated Nuage’s digital presence to be both aesthetic and highly engaging
The result was a social presence that looked beautiful, and finally performed.
Video Content
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