NightLight Series
NightLight Series gained 20,000+ followers after shifting to community-first content with Meadow Social.
Scope
Social Media Management for 4 Instagram accounts + 4 TikTok accounts, TikTok Launch & Strategy, Community Building, Influencer & UGC Program Management
The Challenge
With multiple locations across the U.S., NightLight Series needed to increase ticket sales, reach, and engagement while shifting away from overly polished content and toward a more organic, community-driven social presence.
Our Approach
We managed social content across eight accounts for four distinct markets, launched TikTok from the ground up, and transitioned the strategy to trend-driven, organic content designed to build connection, not just promote events. We also led their influencer and UGC program to expand reach and authenticity.
The Results
- Gained 20,000+ followers across accounts in a single 7-month season
- Successfully launched TikTok across four markets
- Increased engagement through community-first, organic content
The focus wasn’t just ticket sales, it was building a community that felt like family.
Video Content
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