Kajun Loaded Tea
Kajun Loaded Tea scaled from zero to 27K+ followers and became a top-performing Food & Beverage product on TikTok Shop after launching its social and creator strategy with Meadow Social.
Scope
Social Media Launch & Management, Influencer & UGC Program Development, TikTok Shop Support, Community Building, Discord Strategy & Engagement
The Challenge
Kajun Loaded Tea was a new brand entering a crowded beverage category with no existing social presence. The goal was to build awareness, grow engaged communities, and drive sales through organic content and creators, not just ads.
Our Approach
We built Kajun’s TikTok and Instagram accounts from zero, developing a content strategy rooted in personality-driven storytelling, creator partnerships, and platform-native trends. Alongside organic social, we launched and scaled Kajun’s influencer and UGC program, supported their TikTok Shop presence, and helped grow an engaged Discord community that turned customers into brand advocates.
The Results
- Grew TikTok to 20,000+ followers and Instagram to 7,000+ followers in under 6 months
- Built Kajun’s influencer and UGC program from the ground up
- Helped support Kajun becoming one of the top-performing Food & Beverage products on TikTok Shop
- Established and engaged an active Discord community that strengthened brand loyalty
The work helped transform Kajun from a new product into a brand people rallied around.
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