Two Hot Takes
Two Hot Takes grew its TikTok from 3.0M to 3.4M followers in 9 months after working with Meadow Social.
Scope
TikTok, Instagram, & YouTube Management, Content Strategy, Copywriting, Content Posting, Ad Integration Support
The Challenge
While the podcast already had a strong audience, the goal was to deepen engagement on social platforms and better leverage podcast episodes for ongoing discovery and reach.
Our Approach
We focused on highly engaging, platform-native clips from long-form podcast episodes, paired with thoughtful copywriting, consistent posting schedules, and community engagement to keep audiences coming back between episodes.
The Results
- Helped grow the TikTok account from 3.0M to 3.4M followers
- Increased engagement across TikTok and Instagram through short-form, shareable clips
- Supported sponsorship integrations through Audioboom and YouTube, ensuring ads felt seamless and natural
- Developed compelling copy for social posts and episode titles to drive listens and interaction
- Shaped a cohesive social feed and attention-grabbing titles that made content feel clickable and intentional
The focus wasn’t just reach, it was building sustained engagement and keeping the community connected beyond each episode.
Video Content
Willow was an amazing assistant
Willow was an amazing [social media] assistant who consistently exceeded all of my expectations... She anticipated my needs before I even approached her with them which is crucial when you're overloaded and beyond busy... And last but definitely not least, Willow was always so positive and motivating. She was so great to work with, and I found myself trying to create additional tasks just to have her on my team.
- Morgan Absher, Founder and Host of Two Hot Takes Podcast
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